A complete 90-day content plan, 5 proven post types, copywriting frameworks, and the exact posting schedule that drives engagement and growth in home service communities.
Not all content is created equal. These five post types, used in the right ratio, create a self-reinforcing cycle of engagement, growth, and authority.
Questions, polls, and prompts designed to generate comments. These are the lifeblood of your algorithm score.
Example Posts
Pro Tips
Post these in the morning (7–9am local time) when contractors are starting their day. Always respond to every comment within 2 hours.
Step-by-step tutorials, tool reviews, and how-to guides. These establish your authority and give members a reason to stay.
Example Posts
Pro Tips
Use numbered lists and headers. Long-form posts (300–500 words) outperform short posts for educational content. Include a clear takeaway at the end.
Facebook Lives and short video clips. Video content receives 3x more reach than text posts in the algorithm.
Example Posts
Pro Tips
Go live at the same time each week so members know when to tune in. Even 10 minutes of live video generates massive engagement. Save and post the replay.
User-generated content featuring real member wins. This is the most powerful trust-builder and the most shareable content type.
Example Posts
Pro Tips
Ask members to share their wins in a dedicated weekly thread. DM the best ones and ask permission to feature them as a full post. Tag the member — they'll share it with their network.
Free templates, checklists, scripts, and tools. These drive massive engagement and email list signups.
Example Posts
Pro Tips
Use the 'Comment to Receive' format — it generates comments (algorithm signal) and lets you DM members with the resource + your email list invite.
The first 90 days set the tone for your entire community. This plan is designed to establish your authority, build genuine relationships, and create the engagement momentum that triggers Facebook's recommendation algorithm.
Month 1
Theme: The Basics of AI for Contractors
Weekly Topics
Monthly Challenge
30-Day AI Awareness Challenge: Post one AI tip per day, ask members to share their reactions
Month-End Milestone
First 500 members, first email subscribers, first member success story featured
Month 2
Theme: Implementation & Real Results
Weekly Topics
Monthly Challenge
7-Day Automation Challenge: Implement one automation per day, share results in the group
Month-End Milestone
First Facebook Live, first guest expert, 1,000 members
Month 3
Theme: Advanced Strategies & Business Growth
Weekly Topics
Monthly Challenge
Member Success Showcase: Feature 5 member transformations, run a vote for 'Most Inspiring Story'
Month-End Milestone
5,000 members, first affiliate revenue, virtual summit announced
The difference between a post that gets 3 comments and one that gets 300 is almost never the topic — it's the structure. These three frameworks work consistently for home service audiences.
Identify a specific pain point, make the reader feel it deeply, then present your solution.
Example Post
You're losing jobs to competitors who respond to leads faster than you.
While you're on a job site, your phone is ringing. By the time you call back — 3 hours later — they've already booked someone else. You're working harder than ever, but the leads keep slipping away.
AI-powered lead response changes everything. Here's how to set up a system that responds to every lead in under 60 seconds — even when you're on the roof.
When to Use This Framework
Use PAS when you want to drive action — getting members to try a new tool, join a challenge, or click a link. The emotional agitation creates urgency that motivates behavior change. Particularly effective for posts about lead loss, missed revenue, or competitive disadvantage.
Attention → Interest → Desire → Action. Classic copywriting structure that works for any post type.
Example Post
I saved 12 hours last week without hiring anyone.
Here's exactly what I did: I set up 3 automations in Jobber that handle everything from lead response to review requests.
My close rate went from 34% to 51%. My Google reviews went from 47 to 89. And I haven't touched my phone on weekends in 6 weeks.
Want the exact setup? Comment SYSTEM below and I'll send you the step-by-step guide.
When to Use This Framework
Use AIDA for your most important posts — announcements, resource drops, and challenge launches. The structure is designed to move someone from passive scrolling to active engagement. The "Comment X to receive" CTA at the end is one of the highest-converting formats in Facebook groups.
Tell a real story, extract the lesson, give a specific action step. Perfect for educational posts.
Example Post
Last Tuesday, a plumber in our group named Dave shared something that stopped me cold. He'd been manually following up on estimates for 11 years. 2–3 hours per day, every day. Then he spent 45 minutes setting up an automated follow-up sequence.
The lesson isn't that automation saves time (though it does). It's that Dave had been paying a 2-hour daily tax on his business for 11 years because he didn't know there was a better way.
This week: audit one repetitive task in your business. Time how long it takes. Then Google '[task] + automation + [your software]'. You might be surprised what already exists.
When to Use This Framework
Use Story-Lesson-Action for educational content and member spotlights. The story format bypasses the "I've heard this before" filter that kills most educational posts. Contractors respond to real stories from real people in the trades — not generic business advice.
Posting frequency and timing are two of the most misunderstood aspects of group management. More is not always better — but consistency is non-negotiable. Here is the optimal posting schedule for each phase of growth.
Best times: 7–9am local time
Consistency matters more than volume. One great post per day beats five mediocre ones.
Best times: 7am, 12pm, 7pm
Add a midday post (lunch break) and an evening post (after work hours).
Best times: 7am, 10am, 12pm, 5pm, 8pm
At this scale, use a mix of your content and curated member posts.
Best Days to Post (by engagement rate)
Engagement scores are relative (100 = highest). Based on analysis of professional Facebook groups in the trades and business categories.
Learn the 10 revenue streams that turn members into income.